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Maximizing a Home's Potential: The Importance of Home Staging - The Realtor Edition!

Writer's picture: Rebecca BolerRebecca Boler

Updated: Jul 5, 2024

Why Home Staging Matters

When it comes to selling a property, first impressions matter. That's why more and more realtors are turning to home staging as a way to enhance the appeal of their listings. Home Staging is the art of preparing a property for sale by strategically arranging furniture, decor, and accessories to create a visually appealing and marketable space. And when done right, it can have a significant impact on the selling process. At Sandalwood + Sage Co., we specialize in Home Transitions (home staging and luxury packing + unpacking services). As Home Staging Specialists, we understand the importance of creating beautiful and productive home spaces that sell. Home Staging is truly an unsung hero in the business of selling houses.


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Increase Buyer Interest

A home that's staged well can really catch the attention of potential buyers. When people walk into a staged home, they see the perfect mix of decor and furniture that make the place feel just right. This makes them picture themselves living there, which creates a strong emotional connection. This connection not only increases their interest in the home but also makes them feel like they belong there. Because of this, staged homes often get offers from a variety of different people, driving the interest in the property.

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Faster Sales

Homes that are professionally staged tend to sell faster than those that are not. By showcasing the best features of a property and creating a welcoming atmosphere, home staging can create a sense of urgency among buyers, leading to quicker sales. Staging allows buyers to visualize themselves living in the home - helping them see its full potential. Additionally, staged homes photograph better, attracting more online views and increasing foot traffic to open houses. Heightened interest and positive first impression can significantly shorten the time a home is on the market, benefitting sellers and real estate agents alike.

Higher Selling Price

Staged homes often sell for a higher price compared to unstaged homes. When a property is presented in its best light, buyers are willing to pay a premium. In fact, studies show that staged homes can sell for up to 20% more than unstaged homes. This increased perceived value is attributed to the emotional connection and positive impression created by home staging, which can lead to competitive bidding and higher offers from interested buyers. Furthermore, staging helps minimize perceived flaws and highlights the property's strengths, making it more desirable in the eyes of potential buyers. As a result, sellers can maximize their return on investment and achieve their desired selling price with professionally staged homes.

"Staging is like packaging a product. When you package a product well, it sells better. The same is true for homes. Staged homes not only sell faster but can also sell for a higher price than their unstaged counterparts." - Barbara Corcoran

Competitive Edge

In today's real estate market, standing out from the competition is crucial. Home staging can give realtors a competitive edge by making their listings more memorable and desirable. By showcasing a property's potential and highlighting its best features, staging helps listings attract more attention and generate increased interest from potential buyers. Additionally, staged homes often photograph better and stand out in online listings and marketing materials, further enhancing their visibility and appeal in a crowded market. This strategic approach to presentation can ultimately lead to quicker sales and higher offers for realtors and their clients.

Professional Image

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By enlisting home staging services, realtors can position themselves as experts in their field. It shows that they go above and beyond to ensure their clients' properties are presented in the best possible way. This can help build trust and credibility with both buyers and sellers. Partnering with a Home Staging Specialist allows realtors to differentiate themselves from competitors and offer added value to their clients. It demonstrates their commitment to achieving optimal results and maximizing the potential of every property they represent - streamlining the selling process and providing comprehensive support to their clients from listing to closing.

Turnkey Services

By working with Sandalwood + Sage Co., realtors can provide their clients with a seamless moving experience, from enhancing the value of their current property (with our home staging services) to setting up their new space in a beautiful and organized fashion (with our luxury packing and unpacking services). This added convenience can be a major selling point for clients.


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Home staging offers numerous benefits - especially for realtors. From increased buyer interest and faster sales to higher selling prices and a competitive edge, it's clear that investing in professional home staging is a smart move. At Sandalwood + Sage Co., we are passionate about creating visually appealing and marketable home spaces that sell. Contact us today to learn more.

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